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Brand Overview

Our brand is the face we present to the world. It helps build a recognizable identity and reinforces our reliability and professionalism to patients, their loves ones, and our community at large. The goal of this guide is to ensure consistency in message, tone, and look across our communication materials, which supports our mission, vision, principles, and promise.

Mission

To understand cancer from its beginnings, to use that knowledge in the creation and improvement of cancer treatments, to relieve the suffering of cancer patients, and to provide education about cancer risk, prevention, and care

Vision

Passionate individuals and teams
delivering a cancer-free frontier
through scientific discovery and human touch

Principles

Patient and community first
United effort
Excellence in all we do

Our Promise

Unwavering commitment to
prevention, care, and the next cure

Identity

Because It鈥檚 Personal

Relentlessly searching for a cure and compassionately caring for those living with cancer is personal. So is making sure as many people as possible can avoid cancer altogether. Each person who receives a diagnosis has an individual story that intersects with our care. Each of those stories matter. We鈥檙e dedicated鈥攂eyond a job, beyond a cause鈥攂ecause we not only conduct the research and engage the community, we share hours with the people who live with cancer. And their dignity, their care, and their cure is personal to us. We won鈥檛 stop.

Messaging FAQs

Huntsman Cancer Institute

Who is Huntsman Cancer Institute?

Huntsman Cancer Institute at the 人妻中出视频 of Utah is an internationally recognized research center and treatment hospital. In addition to our flagship campus in Salt Lake City, we have a network of regional affiliate hospitals and community clinics. We serve patients with all types of cancer, who come from throughout the Mountain West, including Utah and parts of Idaho, Montana, Nevada, and Wyoming.

Our doctors and scientists include world-renowned experts dedicated to the highest quality standards and driven by the commitment to improve the lives of people affected by cancer. From our physicians and nurses providing care, to volunteers handing out snacks in clinic waiting areas, to valets greeting visitors at the front entrance, the Huntsman Cancer Institute team aims to make each person鈥檚 experience exceptional.

What does Huntsman Cancer Institute do?

We have an unwavering commitment to prevention, care, and the next cure.

  • We serve patients with all types of cancer who come from throughout the Mountain West and beyond, including Utah and parts of Idaho, Montana, Nevada, and Wyoming.
  • We bring education and prevention messaging to communities throughout the region.
  • We pursue pioneering research and clinical trials in a relentless search for treatment improvements and the next cure.

Why does Huntsman Cancer Institute matter?

Cancer doesn鈥檛 take a break and neither will we. Each person who walks through our doors becomes our family. That鈥檚 why we take the search for the next cure, and their care, personally. Nurses come in on their days off to see patients in treatment. Families will always remember the support we鈥檝e provided to them. Donors give their hard-earned money to support the search for a cure. Researchers dedicate their lives because they know the next breakthrough is possible.

Huntsman Cancer Institute's Communications Office oversees brand and logo use. Request brand approval before you publish, print, or produce materials: allc@hci.utah.edu

Huntsman Cancer Foundation

Who is Huntsman Cancer Foundation?

Huntsman Cancer Foundation is a functionally integrated 501(c)3, whose sole purpose is to raise funds to support the mission of Huntsman Cancer Institute.

What does Huntsman Cancer Foundation do?

We invite individuals, businesses, and the community to join in the work of eradicating cancer by generously donating to support pioneering research at Huntsman Cancer Institute. 100% of donations support cancer research thanks to the support of the Huntsman family.

Why does Huntsman Cancer Foundation matter?

We imagine a time when cancer is no longer the leading cause of death for people under age 85. We envision a time when cancer is eradicated altogether. Thanks to research, many forms of cancer are now prevented entirely or diagnosed in their earliest, most treatable stages. Thanks to research, new treatments and interventions exist for advanced cancers.

By funding efforts to better understand the beginnings of cancer and more effectively treat cancer, our community of donors helps relieve the suffering and improve the quality of life for cancer patients, survivors, and their families.

 

Co-Branding

When collateral requires co-branding鈥攄isplaying a partner logo alongside an Huntsman Cancer Institute or Huntsman Cancer Foundation logo鈥攆ollow these guidelines:

  • Adhere to the logo padding/clear-space rules of all brands
  • Maintain balance/visual weight between logos鈥攗se appropriate size, color contrast, and positioning
  • Always try to use partner logo variations that best match the dimensions or aspect ratio of the Huntsman Cancer Institute/Huntsman Cancer Foundation logo
  • Separate logos with subtle or minimalistic design elements to clearly distinguish them, if necessary
Appropriate ways to co-brand with Huntsman Cancer Institute and 人妻中出视频 of Utah 人妻中出视频 logos

When to Co-Brand

The Huntsman Cancer Institute logo should be used in conjunction with U of U 人妻中出视频 (both logos/brands present) on all clinical and patient-facing communications and items, including white coats.

The Huntsman Cancer Foundation logo never needs to be used in conjunction with the U of U 人妻中出视频 logo.

Learn more about U of U 人妻中出视频 brand guidelines.

White Coats

On co-branded white coats, the U of U 人妻中出视频 logo is on the right chest and Huntsman Cancer Institute logo on the left. Sizing follows the same rule: primary text in both logos are the same height and on the same horizontal plane.

Employee ID Badges

All Huntsman Cancer Institute employee ID badges are co-branded with the U of U 人妻中出视频 logo. Due to space constraints, logos on ID badges are stacked. The U of U 人妻中出视频 logo is on top and the Huntsman Cancer Institute logo is on bottom. Logos are the same width and have a distance apart equivalent to the height of the H logo mark.

Huntsman Cancer Foundation Logo - Color
Huntsman Cancer Foundation Logo - White
Huntsman Cancer Foundation H Mark - White
Huntsman Cancer Foundation H Mark - Color

A Huntsman Cancer Institute service or department name uses a simple all-caps text treatment. The Huntsman Cancer Institute logo should appear near it, but service names are not intended to be locked up with the Huntsman Cancer Institute logo鈥攕ervice names should have a dominant presence. In cases where services or facilities are associated with donors, donor name(s) should be first referenced in written text rather than attempting to incorporate donor names into the branding.

Examples of service names near the Huntsman Cancer Institute logo

Word Marks

When creating word marks for Huntsman Cancer Institute programs and initiatives, treatments should be simple. Individual words or letters within a word mark can be bolded and/or highlighted, using Huntsman Cancer Institute brand fonts and colors.

The word "wordmark" in different weights and colors
The word "wordmark" in different weights and colors

Logo Padding and Spacing

Our logos should have plenty of breathing room, using the H logo mark as the tool to measure padding/spacing between the logo and other objects and edges within any given layout.

When the H mark stands alone, it should have top/bottom and left/right padding or spacing equal to half its height and width, respectively.

Examples of padding around the Huntsman Cancer Institute logo

Co-Branding Spacing and Padding

When co-branding the Huntsman Cancer Institute logo with the U of U 人妻中出视频 logo, a horizontal orientation is strongly preferred. A stacked orientation may be used in very rare instances where space constraints dictate the layout, such as on employee ID badges.

The Huntsman Cancer Institute logo is placed first, followed by the U of U 人妻中出视频 logo next to it. Use the width of the "H" mark as the tool to measure distance between the two logos. For a balanced appearance in size, ensure the primary text in both logos is the same height and on the same horizontal plane.

Examples of padding between logos when co-branding

Things to Avoid

Color logo on top of orange background and white logo on top of light photo

Circle with X in the middle

Avoid situations in which logos contrast poorly with background elements. Our logos should stand out.

H mark used without full logo on a piece

Circle with X in the middle

Avoid using the H mark in a piece without also representing Huntsman Cancer Institute/Huntsman Cancer Foundation with a full logo.

Logo is stretched out

Circle with X in the middle

Avoid stretching or skewing any part of the logos.

Organization name has been removed from the logo

Circle with X in the middle

Do not remove or replace elements of the official logos.

Logo has been shrunk down so it's hard to read

Circle with X in the middle

Do not scale logos to levels that make any logo elements illegible or indecipherable.

Logo has be changed to bright green

Circle with X in the middle

Avoid coloring our logos with random or unapproved brand colors.

Colors

Our colors create a bold impression when paired with our imagery and type. We lean heavily on white and dark blue to create contrast and impact, thoughtfully incorporating pops of other colors to draw attention.

Primary

Primary blue

RGB: 40,80,135
CMYK: 93,75,21,6
HEX: 285087
PMS: 2945 U

Primary white

RGB: 255,255,255
CMYK: 0,0,0,0
HEX: ffffff

Primary light gray

RGB: 240,240,240
CMYK: 4,3,3,0
HEX: f0f0f0
PMS: 5315 U

Primary dark gray

RGB: 80,80,80
CMYK: 0,0,0,83
HEX: 505050
PMS: 419 U

Secondary

Secondary Orange

RGB: 230,80,50
CMYK: 4,84,90,0
HEX: e65032
PMS: 1665 U

Secondary blue

RGB: 150,210,255
CMYK: 36,6,0,0
HEX: 96d2ff
PMS: 283 U

Secondary Gray

RGB: 112, 114, 113
CMYK: 57, 47, 48, 14
HEX: 707271
PMS: 424 CP

Tertiary

Tertiary Green

RGB: 0,159,126
CMYK: 82,13,64,1
HEX: 009f7e
PMS: 334 U

Tertiary Yellow

RGB: 236,212,81
CMYK: 9,11,81,0
HEX: ecd451
PMS: 608 U

Tertiary Orange

RGB: 242,173,73
CMYK: 4,35,82,0
HEX: f2ad49
PMS: 142 U

Tertiary Red

RGB: 130, 0, 0
CMYK: 0, 100, 89, 50
HEX: 890000
PMS: 202 CP

Font and Type

Our fonts and typography are approachable and friendly, while still being clean and professional. This shows that we care, and that we鈥檙e capable.

Examples of brand font (Lato)

Photography

Our fonts and typography are approachable and friendly, while still being clean and professional. This shows that we care, and that we鈥檙e capable. Photos of Huntsman Cancer Institute are available to download at the .

Collage of photography showing people in candid situations with positive emotions

Application Examples

Stationery

Examples of branded business cards
Examples of branded letterhead

Products and Merchandise

Example of branded products
Example of branded products
Example of branded products

Questions

Huntsman Cancer Institute's Communications Office oversees brand and logo use. Request brand approval before you publish, print, or produce materials. Employees can submit a project request for Communications through . If you have any questions, please contact us:

Meredith Vehar, MPA

Director, Communications
allc@hci.utah.edu